Differentiation is everything in business. Many companies are drowning in a “sea of sameness” where they look the same, act the same and offer the same types of products and services. There is a famous quote, “Different is better than better.” You have to start by having an intimate understanding of your competition and how and what they are doing. It’s the first step in knowing how to differentiate your brand so you can own more of the market.
Competitive Audit Video: https://youtu.be/khUALPp1obQ
Here is the link to the FREE Competitive Audit Worksheet .pdf: http://bit.ly/2hg8AsJ