by Dallas Dorrall,
We all know that working for ourselves can have its fair share of ups and downs. There will, of course like anything, be some incredibly high moments where success and feeling proud are some of the emotions you feel. But, of course, there can be times of worry and hardship, long hours and dedication while you meticulously work to grow your business and brand. However, how does one even get started with their own business?
It takes an idea. That light bulb moment that you know you have the right thing for you, and it takes a lot of guts, passion, and ambition to take that leap of faith. Sometimes people are fortunate enough to get an idea, spot a gap in the market or have the confidence to freelance what they see as their current career choice. Others seek out business opportunities through the hobbies they have developed or even looking online for some inspiration. Starting a business is a great way to gain the right home and work life balance and to get some flexibility in your life. However, there are some other factors to consider to get things started and make it a success. With that in mind, here are some of the things to think about.
The idea is crucial at this stage, so whether you have the ambition to work for yourself, like the idea of working from home, or have a solid idea that you want to move forward, figuring out the next steps are vital to helping your build a solid platform in which can build upon. Here are some of the things to think about when it comes to starting out.
Do it for yourself
Starting out any business really needs to come from within you. There needs to be some idea that has struck emotion in you, be that ambition or passion, or anything positive for that matter. It is these emotions and feelings that will fuel you to get up in the morning, to make each moment count as you work on your business. If you have the idea then great, this is when brainstorming and working things out can stand you in good stead. If you just know you want to work for yourself then researching different ideas can help you to feel more confident in the move.
Have a strong business plan
A strong business plan is a great way to ensure that you keep things on track with your business. This can also help when looking to seek out investment or financial products for your business. If you aren’t sure where to start, there are plenty of tutorials and guides online. Creating a business plan can also be the first big step into starting your business, it can be referred back to, changed and improved upon as things progress.
Gain investment from friends and family
There are some important factors of starting a business and one of them is a big deal. That would be the financial side of things. Gaining investment, be that from yourself through savings, your family or your friends can be hard, but the backing and support the finances can offer can be a solid stepping stone to get things off the ground once and for all.
Consider financial products to get you started
Sometimes you haven’t got the financial backing yourself, or from friends and family, so you need some other help in the form of business loans or even investors. There is nothing wrong with this, and it can be a great helping hand to get your business off the ground. After all, not everyone has money around to plough into a business . Often investment or loans are paid back each month with affordable payments or in the way of a percentage of the business so this could be a real viable option to consider.
Your brand and launching the business
Once you have your idea in place, you now need to start thinking about the next steps and the brand and launching of the business is where things really kick off. You need to take the time to think about how you want things to look, and getting these decisions right from the start can avoid you making changes further down the line. Here are some of the things you may want to focus on.
The logo tends to be the things that people remember the most. You only have to think about some of the largest businesses in the world that are instantly recognized through their logo and brand. Apple, Shell, Coca-Cola and Disney for example. Take some time out to think about the logo you want for your business and brand. Using websites like Looka can help you to bring the vision alive. Don’t rush through the process of your logo and branding, this is something that needs to be relevant physically and digitally, and to help your business stand out.
Your digital presence
So much is done online these days, and you only have to look at your own habits to see that there is much value in focusing on the digital presence of your business. Anything from the social media content that you produce down to the content that people will be looking through on your website. Having the right strategy in place for your digital output, ensuring that your SEO and presence online is up to scratch, and making sure that you are consistent are key factors to helping your business thrive digitally.
Packaging and physical appearance
The packaging and the physical appearance can often be an afterthought, but you can still continue the branding through the colour, the way you present products and services and also the after sales experience.
Marketing is such a huge element of your business, and starting out in the right way can help you thrive far quicker. However, while you may have a marketing strategy in place, or even have an agency helping you with this sort of thing, there are two main areas that you could focus on to help your business shine.
Social media is a big element for any business, and so you will want to ensure that you get things right first time. This means coming up with a content strategy, mixing up sales orientated posts with more topical offerings, and also being consistent with your brand and the theme you have online.
The local community
These days more people are focusing on helping small and local businesses, and so this could be a great area to focus on when it comes to marketing and advertising your brand. You can get involved in local community events, you can showcase your products and services through local advertising, and even using dedicated social media groups and pages to help your business stand out. In many cases you may be the only businesses doing what you do, so it can be a great platform to build upon.
Keep a positive mindset
Last of all, many of us will know the power of positivity, but some of us are still learning that our thought process can have a dramatic effect on our output to life. Not just within business or our careers but also on a personal level. This is why it is important to ensure that you keep a positive mindset. Having the belief that you can make something a success means that you are part way there.
Let’s hope that this helps you start your own business in the future.